Jaguar Land Rover join forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles
19th June 2017, Alternate Reality: Jaguar Land Rover joins forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles.
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent, with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet the company’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
The new Jaguar Land Rover recruitment area will launch in The Gorillaz App on 19th of June in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz’ past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing and global STEM Ambassador.
Jaguar Land Rover is hoping the mixed reality app will tackle the engineering skills shortfall by attracting a diverse range of talent. As well as identify talent, the company hopes to both inspire the next generation of engineers and also attract more women to the profession. Only 9% of the UK engineering workforce is female – this has remained the same since 2005 (IET 2015). In fact, the UK has the lowest percentage of female engineering professionals in Europe, while Latvia, Bulgaria and Cyprus lead with nearly 30% of the engineering workforce female.
British multi-instrumentalist, songwriter, and producer Jax Jones releases a new track today, “Instruction,” featuring global pop superstar Demi Lovato and British rapper Stefflon Don, via all digital retailers. Listen to the track HERE.
“Nothing says summer to me more than Notting Hill Carnival,” Jones says. “That was the mental image I used throughout the making of this song. I took the idea to my good friend MNEK and the song came together really quickly. The DJ is the controller of the dance floor and lyrically, I wanted to reflect that; hence why we’re giving instructions!”
The carnival-esque banger “Instruction” follows on Jones’ hit singles “Housework,” featuring MNEK and Chicago house legend Mike Dunn, and “You Don’t Know Me,” featuring fellow South Londoner Raye. “You Don’t Know Me” has racked up more than 208 million global streams on Spotify. It also hit No. 1 on the Shazam Dance chart and peaked at No. 40 at Top 40 radio. Jones is currently the 106th ranked artist in the world on Spotify.
“I wanted to continue where I left off with ‘You Don’t Know Me’,” Jones explains. “We knew we needed someone with a certain level of swag and confidence to pull off a song like this so we sent it to Demi Lovato to see if she was interested. I thought it was long shot but she loved the record and delivered us all the right feels in the vocal. Stefflon Don is one of the most exciting new rappers to come out of the UK today, so getting her on a song with a pop superstar like Demi is a defining moment for me as a fan of music. I love clashing genres together. It’s one of those collaborations which is as exciting on paper as it sounds on record. I can’t wait to play this song at my festival shows this summer!”
Earmilk has called Jones “the man behind one of this year’s most memorable dance floor burners,” while the Huffington Post noted that “his understanding of both old school house and modern production give him a genuine vibe that just makes the dance floor come alive.”
Jones takes his inspiration from the hip hop, grime, and house music he was surrounded by in his teenage years. At 16 he was thrown out of the family home and start making grime on an old PC in his friend’s garage, where he lived at the time. These influences come through both in the studio and in his incendiary live sets in which he helms all the instruments himself, layering them upon beats and bass for a fresh, modern take on an old school sound. His biggest success to date has been as the writer and co-producer on Duke Dumont’s international 2014 hit “I Got U,” which resulted in Jones’ first UK No. 1, in addition to BRIT and Grammy Award nominations. In addition to producing two more singles for Dumont, Jones recently remixed tracks by Charli XCX, Lil Yachty, and Missy Elliot and Pharrell.
Jones is currently working on his highly anticipated debut album.
STREAM JAX JONES “INSTRUCTION” FEAT DEMI LOVATO AND STEFFLON DON HERE.
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London-based five piece Junior Empire release their debut EP, Junior Empire, today on Harvest Records – listen HERE. The EP includes the band’s three previously released singles as well as two additional tracks, “I Know” and “Said And Done.” Please see below for the full track-listing.
Speaking about the EP’s opening track, the band said, “‘I Know’ is about that moment you realize you have had the wool pulled over your eyes. Along with a string of admirers, you have been falling for someone’s charm blissfully unaware until the moment you understand you were just part of their game.”
Junior Empire emerged on the scene last year with the summery “West Coast,” which peaked as the No. 1 most popular track on Hype Machine and has steadily racked up over 1.5 million streams on Spotify. Pigeons and Planes declared that, “the five-piece band come with a clean and direct pop-rock sound,” and called the track, “the kind of song you can imagine on mainstream radio or being belted out on the main stage at a big festival, and that is no bad thing.” Following up the heels of “West Coast,” the band released two additional tracks, “Decide,” and “Danger,” the latter of which Variance Magazine called, “entrancing” and wrote that everyone should, “definitely keep an eye for more from Junior Empire,” as Clash agreed that, “the group seem set to dominate 2017.”
Drawing fans in with their lively performances, Junior Empire performed a sold out show at Folklore in Hackney earlier this year and kicked off the summer with a performance at The Victoria Dalston earlier this month. Stay tuned for more as additional dates will be announced soon.
Junior Empire is Jack Balfour Scott, Joey Arnold Zapata, Diego Belmonte, Hannah van den Brul and Jordan Grispino.
Junior Empire – EP Tracklisting
1. I Know
2. Said And Done
3. West Coast
Racing the Sun is an inconceivable golf experience created to generate awareness and raise supporting funds for Youth on Course and the organization’s national expansion. Six golfers will play four Top-100 courses, in four different U.S. time zones, on the longest day of the year, June 21.
The group, which includes top donors and the Youth on Course Executive Director, will Race the Sun and cross the country by chartered jet to play 18 holes at each of the following top-rated courses: Valhalla in Louisville, KY, Prairie Dunes in Hutchinson, KS, Ballyneal in Holyoke, CO, and Shadow Creek in Las Vegas, NV.
The Racing the Sun team will tee off at Valhalla at 5:50 a.m. EST and plans to play 18 holes in only 2 hours and 15 minutes at each course – walking with caddies. The team is expected to finish their twilight round at Shadow Creek around 8:30 p.m. PST.
Team members have made a large charitable gift to Youth on Course for the opportunity to see if they have what it takes to finish Racing the Sun. The non-profit, based out of Northern California, provides youth the opportunity to play rounds for “$5 or less” by paying subsidies to over 500 partner golf courses across the country. All proceeds from Racing the Sun go toward supporting initiatives for more than 20,000 Youth on Course members nationally. In addition to round subsidies, Youth on Course also funds college scholarships, internships and a growing caddie program for their members.
Fans can track the team and the event by following Youth on Course on Twitter and Instagram (@yocgolf) as well as the hashtag #RacingTheSun. To learn more about Youth on Course, or to make a tax deductible charitable gift, please visit youthoncourse.org.
About Youth on Course
The core purpose of Youth on Course is to provide youth with access to life-changing opportunities through golf. Members receive access to hundreds of courses for $5 or less, employment opportunities through the Caddie Academy and internship program, and college scholarships.
Headquartered in Pebble Beach, Youth on Course began as the charitable arm of the Northern California Golf Association. In 2014, Youth on Course began partnering with state and regional golf associations to expand nationally, with the goal of providing access to affordable golf in all 50 states by 2020.
For more information, please visit: youthoncourse.org