Jaguar Land Rover join forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles
19th June 2017, Alternate Reality: Jaguar Land Rover joins forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles.
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent, with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet the company’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
The new Jaguar Land Rover recruitment area will launch in The Gorillaz App on 19th of June in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz’ past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing and global STEM Ambassador.
Jaguar Land Rover is hoping the mixed reality app will tackle the engineering skills shortfall by attracting a diverse range of talent. As well as identify talent, the company hopes to both inspire the next generation of engineers and also attract more women to the profession. Only 9% of the UK engineering workforce is female – this has remained the same since 2005 (IET 2015). In fact, the UK has the lowest percentage of female engineering professionals in Europe, while Latvia, Bulgaria and Cyprus lead with nearly 30% of the engineering workforce female.
- Community leaders to join third-annual event that will raise more than $150,000 for medical grants to help children gain access to health-related services
WHAT: Community leaders and supporters from across the nation will gather Saturday, June 10, at the Arnot-Roberts Winery in Healdsburg, Calif., for the start of the third annual Velo & Vines Century Ride along the rolling hills and valleys of the Alexander, Dry Creek and Russian River.
Kaelyn, 14, a recent UnitedHealthcare Children’s Foundation grant recipient, will announce the start of the race. Accompanied by her family, she will stop at the various rest stops to encourage the riders along the route.
UHCCF provides medical grants that help children gain access to health-related services not covered, or not fully covered, by their parents’ commercial health insurance plans. Since 2007, UHCCF has awarded more than 13,000 grants valued at over $35 million to children and their families across the United States. In California, children and families have been awarded more than 180 grants totaling more than $400,000 since 2014.
UHCCF grants are funded by contributions from individuals, corporations and UnitedHealth Group employees. The 2017 UHCCF Velo & Vines Century Ride is hosted by the UnitedHealthcare Children’s Foundation and sponsored by Salesforce, Arnot-Roberts Winery and Three Rivers Provider Network. All proceeds fund UHCCF medical grants.
WHO: Cyclists, event supporters and community leaders
Matt Peterson, president, UnitedHealthcare Children’s Foundation
UnitedHealthcare Children’s Foundation grant recipients
WHEN: Saturday, June 10, 2017
7:30 a.m. – Ride starts/kick off (Registration starts at 6:30 a.m.)
Noon – Riders begin arriving back for post-event ceremony
WHERE: Arnot-Roberts Winery
33 Healdsburg Ave.
About UnitedHealthcare Children’s Foundation
The UnitedHealthcare Children’s Foundation (UHCCF) is a 501(c)(3) charitable organization that provides medical grants to help children gain access to health-related services not covered, or not fully covered, by their parents’ commercial health insurance plan. Families can receive up to $5,000 annually per child ($10,000 lifetime maximum per child), and do not need to have insurance through UnitedHealthcare to be eligible. UHCCF was founded in 1999. Since 2007, UHCCF has awarded more than 13,000 grants valued at over $35 million to children and their families across the United States. UHCCF’s funding is provided by contributions from individuals, corporations and UnitedHealth Group (NYSE: UNH) employees. To apply for a grant, donate or learn more, please visit www.uhccf.org.