Jaguar Land Rover join forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles
19th June 2017, Alternate Reality: Jaguar Land Rover joins forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles.
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent, with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet the company’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
The new Jaguar Land Rover recruitment area will launch in The Gorillaz App on 19th of June in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz’ past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing and global STEM Ambassador.
Jaguar Land Rover is hoping the mixed reality app will tackle the engineering skills shortfall by attracting a diverse range of talent. As well as identify talent, the company hopes to both inspire the next generation of engineers and also attract more women to the profession. Only 9% of the UK engineering workforce is female – this has remained the same since 2005 (IET 2015). In fact, the UK has the lowest percentage of female engineering professionals in Europe, while Latvia, Bulgaria and Cyprus lead with nearly 30% of the engineering workforce female.
Racing the Sun is an inconceivable golf experience created to generate awareness and raise supporting funds for Youth on Course and the organization’s national expansion. Six golfers will play four Top-100 courses, in four different U.S. time zones, on the longest day of the year, June 21.
The group, which includes top donors and the Youth on Course Executive Director, will Race the Sun and cross the country by chartered jet to play 18 holes at each of the following top-rated courses: Valhalla in Louisville, KY, Prairie Dunes in Hutchinson, KS, Ballyneal in Holyoke, CO, and Shadow Creek in Las Vegas, NV.
The Racing the Sun team will tee off at Valhalla at 5:50 a.m. EST and plans to play 18 holes in only 2 hours and 15 minutes at each course – walking with caddies. The team is expected to finish their twilight round at Shadow Creek around 8:30 p.m. PST.
Team members have made a large charitable gift to Youth on Course for the opportunity to see if they have what it takes to finish Racing the Sun. The non-profit, based out of Northern California, provides youth the opportunity to play rounds for “$5 or less” by paying subsidies to over 500 partner golf courses across the country. All proceeds from Racing the Sun go toward supporting initiatives for more than 20,000 Youth on Course members nationally. In addition to round subsidies, Youth on Course also funds college scholarships, internships and a growing caddie program for their members.
Fans can track the team and the event by following Youth on Course on Twitter and Instagram (@yocgolf) as well as the hashtag #RacingTheSun. To learn more about Youth on Course, or to make a tax deductible charitable gift, please visit youthoncourse.org.
About Youth on Course
The core purpose of Youth on Course is to provide youth with access to life-changing opportunities through golf. Members receive access to hundreds of courses for $5 or less, employment opportunities through the Caddie Academy and internship program, and college scholarships.
Headquartered in Pebble Beach, Youth on Course began as the charitable arm of the Northern California Golf Association. In 2014, Youth on Course began partnering with state and regional golf associations to expand nationally, with the goal of providing access to affordable golf in all 50 states by 2020.
For more information, please visit: youthoncourse.org
@GunzLozano + @Threat402 have managed to channel their hood grit into careers within the entertainment industry. Both hip hop recording artists are also actors with a film, JET LAG, produced by notable director EchosWorld (aka Jeff Reyes) due out this summer. Moreover, these rising stars share the same management team which sparked a catalyst leading to their recent collaborative release, JET LAG VOL I. Currently, Threat is working on a second collab album, GRITTER-IZM, alongside of hip hop artist ‘Ale the Gritter.’ As of late, Gunz is finalizing his new album, ME, set to release this fall.
For additional information please visit pwrtalent.com