GORILLAZ LAUNCH INNOVATIVE NEW APP TO IDENTIFY NEW ENGINEERING TALENT

Jaguar Land Rover join forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles

19th June 2017, Alternate Reality: Jaguar Land Rover joins forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles.

Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent, with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet the company’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.

The new Jaguar Land Rover recruitment area will launch in The Gorillaz App on 19th of June in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz’ past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than  4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications. 

The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing and global STEM Ambassador. 

Jaguar Land Rover is hoping the mixed reality app will tackle the engineering skills shortfall by attracting a diverse range of talent. As well as identify talent, the company hopes to both inspire the next generation of engineers and also attract more women to the profession. Only 9% of the UK engineering workforce is female – this has remained the same since 2005 (IET 2015). In fact, the UK has the lowest percentage of female engineering professionals in Europe, while Latvia, Bulgaria and Cyprus lead with nearly 30% of the engineering workforce female.

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LG Electronics Honored With 21 CES 2016 Innovation Awards

“Excellence in Design and Innovation Recognized in 10 Categories; 77-inch 4K OLED TV Distinguished as 2016 “Best of Innovations”

SEOUL, South Korea, Nov. 10, 2015 /PRNewswire/ — The Consumer Technology Association (CTA®), formerly the Consumer Electronics Association, is recognizing LG Electronics’ (LG) excellence in design and technology with 21 awards for innovative products to be on display at CES 2016 in Las Vegas from Jan. 6-9, 2016. LG received the prestigious 2016 CES® Innovation Awards in 10 highly competitive categories: Accessible Tech, Computer Hardware and Components, Computer Peripherals, Headphones, Home Appliances, Smart Home, Video Displays, Wearable Technologies, Wireless Handsets and Wireless Handset Accessories.  

CES 2016 Innovation Award winners include LG’s breakthrough 77-inch 4K OLED TV for 2016, the all-new LG V10 smartphone and the revolutionary LG TWIN Wash™ SideKick™ Pedestal Washer. This marks the fourth year in a row that LG’s OLED TVs and smartphones have earned CES Innovation Awards. Other LG products winning 2016 awards ― including OLED 4K TVs and LCD/LED 4K TVs, home appliances, monitors, laptops and projectors, mobile devices and accessories ― will be announced Jan. 5 during the 2016 CES.

“LG is committed to delivering ‘Innovation for a Better Life’ and our 2016 CES Innovation Awards across 10 categories show we are fulfilling our brand promise,” said William Cho, president and CEO of LG Electronics USA. “From our revolutionary OLED TVs to the groundbreaking TWIN Wash and everything in between, LG continues to deliver products that make consumers’ lives easier. We look forward to introducing our new products at CES in January.”

LG’s prolific OLED TV lineup has elevated the technology into an entirely new category of television. Winning the 2016 CES “Best of Innovations” for video displays, LG’s 2016 77-inch 4K OLED TV was singled out by the award judges as an outstanding feat of modern engineering and design. In addition to its cutting-edge design aesthetic, LG’s revolutionary OLED display technology features premium HDR performance and delivers truly exceptional picture quality, with perfect blacks and incredible color, even at wide viewing angles. LG OLED TVs’ perfect blacks contribute to an infinite contrast ratio – 200 times deeper than that of an LCD panel – and bring colors to life like never before. Rounding out LG’s CES Innovation Award-winning home entertainment products are new advanced projector, UltraWide™ monitor, and premium lightweight laptop products, building on the success of earlier models.

LG continues to take laundry to the next level with its TWIN Wash™ clothes washer system with its SideKick™ pedestal washer, an industry-first home laundry innovation that allows users to run two separate loads of laundry at the same time. The SideKick, an additional washing machine in the pedestal placed under the LG front-load washer, is specifically designed to wash small custom-care laundry loads. It is compatible with most LG front-load washers available since 2009. Another CES Innovation Award-winning laundry innovation, LG Styler, is a sleek new clothing management system that is an easy and time-saving way to maintain and refresh special care items such as suits, coats, blouses and sweaters. It is designed to minimize the frequency of trips to the dry cleaners to save consumers time and money while helping them look and feel their best.

The new LG V10 was also recognized by CTA for pushing the boundaries of mobile innovation. The V10 is a smartphone designed with creativity in mind, providing a rich multimedia experience ― both for video consumption and creation. The iconic new phone is designed for durability and features a Second Screen, Dual Front Cameras,  Manual Video Mode and 32 bit Hi-Fi DAC, make the LG V10 a perfect choice for consumers seeking an award-winning gift this holiday season. For a limited time, consumers purchasing a LG V10 can receive a free 200 GB microSD card, extra battery and charging cradle.

Visit lgv10promo.com1 for more information.

Other LG mobile products honored with 2016 CES Innovation Awards include the LG Watch Urbane 2nd Edition, the LG TONE Active, and the LG Rolly Keyboard:

  • The LG Watch Urbane 2nd Edition is the first Android Wear device to feature cellular connectivity. Now consumers can even make calls from their watch and of course connect to Android smartphones or iOS devices.
  • The all-new LG TONE Active is the latest version of the best-selling Bluetooth headset. It fits snugly around the neck with a stay-put, contoured design, has a water resistance and features retractable earbuds for a sleek look.
  • The LG Rolly Keyboard is the industry first solid “rollable” wireless portable keyboard that folds up to fit easily inside one’s pocket, purse, backpack or briefcase. Simply unfold the Rolly to enable the auto reconnection function and connect easily to two different devices via Dual Pairing function.

“This marks the fourth year in a row that an LG smartphone has been recognized with a CES Innovation Award,” said Morris Lee, senior vice president and head of North American sales and marketing, LG Electronics MobileComm. “The LG V10, Watch Urbane 2nd Edition and our other award-winning products are further examples of LG’s commitment to mobile innovation.”  

Sponsored by CTA and endorsed by the Industrial Designers Society of America, the CES Innovation Awards highlight product advancements in technology design and engineering. CES Innovation Awards are selected annually by a panel of prominent industry designers, engineers and journalists who judge product entries on a variety of criteria including user value, aesthetics, innovative design, quality and contributions to quality of life.

LG has been honored with more than 170 CES Innovation Awards since the official U.S. launch of the LG brand at CES 2004.

1 The LG V10 microSD and Battery Promotion (“Promotion”) is open to legal residents of the 50 United States and D.C., age 18 or older who make a purchase of a new LG V10 device via any carrier or authorized retailers as outlined in the full Terms & Conditions. Void outside the U.S., in Puerto Rico, and wherever else prohibited by law or regulation. Purchase must be made from October 30, 2015 through November 15, 2015 only (“Promotion Period”). Participants who purchase a new LG V10 during the Promotional Period will receive a 200GB microSD card, extra battery and battery-charging cradle (“Battery, Cradle, and microSD”) if the submission is successfully registered online or postmarked by Monday, November 30, 2015.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE:066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units — Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2015 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.lgnewsroom.com.