The 2018 Annual Report Celebrates 25 Years

“Power is nothing without control” is the slogan that for exactly 25 years has accompanied the Pirelli brand throughout the world. The company is thus dedicating its 2018 Annual Report to this famous catch phrase, celebrating its anniversary with stories by three international writers, a video and a series of photographic images which propose a few of its many possible interpretations.

The fortunate launch of the ‘Power is nothing without control’ campaign depicted by Carl Lewis, photographed by Annie Leibowitz, in the classic position of a sprinter in the starting blocks while wearing high-heeled red shoes – an image which has become legendary. The photograph, taken in Texas in 1994 and an icon of advertising creativity, conveys a message that has lasted through the years because it is rooted in the product, the tire, and at the same time able to go beyond the limits of the material: in a car, as in life, “power is nothing without control”. A timeless reflection whose interpretations are inexhaustible because it has left it to the men and women of every era to find a point of balance between two seemingly contradictory elements.

This exercise in synthesis also involves the three American authors involved in the Pirelli’s 2018 Annual Report – Adam GreenfieldLisa Halliday and J.R. Moehringer – with each proposing a personal interpretation of power and control in spheres also related to Pirelli: technology, sport and culture.

For Adam Greenfield, in a piece centered on technology, “the distinction between power and control ranks among the central challenges of our time. Our Promethean technologies offer us more and more power by the day, but the plain fact is that we haven’t yet learned how to control them.”

J.R. Moehringer, in his story dedicated to sport, writes: “We all make the mistake now and then of thinking the great athletes, actors, painters, doctors, entrepreneurs, et al., are gifted with special powers. In fact everyone has special powers. The ones who succeed are the ones who find ways of achieving durable, consistent control over their powers.

In “Hurrying Slowly”, a reflection on art and culture, Lisa Halliday states“Art is a journey, a distance traveled by the consciousness. This is true for both artist and viewer, performer and audience, writer and reader. The power that propels such a journey is nothing without control because control is what harnesses artistic potential and directs it.

A video made by the Young&Rubicam agency, which 25 years ago came up with the Carl Lewis campaign, accompanies the three authors’ works. It depicts power as an interior force that pushes man to always go beyond and control as an indispensable factor in the achievement of any goal. The concepts contained in the video are also illustrated through a series of photographs that enrich the print version of the Annual Report.

“Power is nothing without control”: a story a quarter of a century old

The photograph of Carl Lewis with the headline “Power is nothing without control” opened the way for an advertising campaign that was so successful that to this day it continues to identify Pirelli.

Following on from Annie Leibowitz’s photograph, the following year Gerard di Thame directed a TV commercial in Carl Lewis runs a mad race full of special effects across the New York skyline. The final race’s images reveal the secret: the sole of Carl Lewis’s foot engraved with the tread pattern the Pirelli P6000 tire.

Pirelli entrusted its image to Carl Lewis until 1996. The following year, the French athlete Marie-José Pérec, then the fastest woman in the world, takes his place. The Pirelli commercial is set in a place of ice and lava with sea monsters, molten flows and other dangers from which the sprinter manages to escape once again wearing the tread of a Pirelli tire.

Then, 1998 was the year of Ronaldo, whose image from behind on the statue of Christ the Redeemer in Rio de Janeiro becomes an instant icon even outside the advertising world.

Pirelli Annual Report from culture to innovation

Since 2010, Pirelli’s Annual Report has undergone a transformation – thanks to the contribution of personalities from the worlds of art and culture of international standing – from “simple” reports to communication tools able to recount through different forms a year of company life. The 2010 Annual, for example, was illustrated with student photographs, inspired by the theme of sustainability, from Naba di Milano, while the following year, Pirelli’s Annual Report was enhanced with 18 illustrations by the graphic artist Stefan Glerum. In 2012, New Yorker cartoonist Liza Donnelly enriched the Annual Report and in 2013, instead, the author and screenplay writer Hanif Kureishi engaged ten young international talents to rework the idea of the “wheel” in the“Spinning the Wheel” project. In 2014, “street art” took centre stage in Pirelli’s Integrated Annual Report, with works from Brazil’s Marina Zumi, Germany’s Dome and Russia’s Alexey Luka, assembled into a single pyramid shaped display at Pirelli HangarBicocca. The next year Pirelli called upon the Russian artist Pokras Lampas, an exponent of modern calligraphy, to interpret the value of being “unique” through two things: handwriting and fingerprints. The volume was entitled “Every Mark is Unique”. In 2017, in conclusion, Pirelli wanted to use the Annual Report to tell the story of the company’s digital transformation in “Data meets passion”, flanking Pirelli’s own story with those of those of five 4.0 artisans who used digital technologies to grow their companies. The volume’s artistic and literary content was the work of artist Emiliano Ponzi and three internationally recognized writers: Mohsin Hamid, Tom McCarthy and Ted Chiang.

 

DALLAS MAVERICKS TO CELEBRATE DIRK NOWITZKI’S HISTORIC 21st SEASON

The Dallas Mavericks are celebrating all things Dirk Nowitzki over the next week as the legendary player wraps-up his 21st season in Dallas.

 41.21.1. AUGMENTED REALITY WALL IN DOWNTOWN DALLAS

The back of the YMCA building (601 N Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68’ x 193’ Dirk Nowitzki mural and augmented reality activationFans are directed to Mavs.com/AR to access instructions and once activated, Dirk comes to life with 21 shots from all 21 of his historic seasons.

The creative and technology studio Groove Jones produced the AR experience, with creative direction from the Dallas Mavericks, by taking both photo and video assets to bring the animation to life. The wallscape will be active through April 13th and fans are encouraged to share their experiences through social media using the hashtag #mavsAR.

For more information on the wallscape, please visit Mavs.com/AR.

 EXCLUSIVE DIRK CELEBRATION COLLECTION FROM THE HANGAR AND DALLASMAVS.SHOP

The Hangar and dallasmavs.shop will feature an exclusive merchandise collection celebrating Dirk with 41.21.1. apparel and novelties including t-shirts, caps, canvases, commemorative patches, decals and more.  The only place to find official 41.21.1. merchandise is at Mavs Hangar stores inside American Airlines Center or at dallasmavs.shop.

In addition to the new merchandise collection, 1,000 Limited Edition Nike Dirk MVP Swingman Jerseys arrived this week to be sold exclusively on dallasmavs.shop and at Mavs Hangar stores.  The Dirk MVP Swingman Jersey is one of seven player jerseys created by Nike for current active league MVPs who have taken their game to another level.   The jersey is black on black on black and incorporates matte satin twill, laser perforation and a metallic ink swoosh.

The Dirk MVP Swingman is available now at dallasmavs.shop and at the arena Mavs Hangar stores in time for the game tonight, Friday, April 5th.

 TUESDAY, APRIL 9th: MAVS VS SUNS

PARTY ON THE PLAZA PRESENTED BY BUDWEISER

AMERICAN AIRLINES CENTER (2500 VICTORY)

Party Starts: 5:30pm

Doors: 6:00pm/ Tipoff: 7:30pm

Fans are encouraged to arrive early to walk the blue carpet on Victory Plaza for the final home game of the season.  In addition, fans without tickets to the game can join in on the fun by visiting the ESPN tent or listening to ESPN leading-up to the game for a chance to win last-minute tickets.  DJ Joe Ramirez will be spinning tunes and the Budweiser Build-A-Bar (for all patrons 21+) will open at 5:30pm, the FOX Sports Southwest pre-game broadcast will be LIVE on the plaza beginning at 6:30pm and several activities will be available for the entire family including photo booths, a sign-making station, face painters and more.

At the game, each fan will receive a Limited Edition Dirk t-shirt sponsored by 5miles, a commemorative game ticket and a Dirk Build-A-Head.

The first 3,000 kids in the doors at AAC will receive a free Dirk jersey sponsored by AT&T, and the first 7,000 adults (21+) will receive a free lanyard at doors presented by Budweiser.

13,000 fans will receive a Dirk poster at exits sponsored by Panini.

The DIRKBURGER and DIRKWURST are both back by popular demand for the month of April at American Airlines Center.

The DIRKWURST, with German mustard and pickled red cabbage on a Bavarian pretzel bun, will be sold out on the Plaza prior to the game for $15 and includes a Mavs branded koozie, chips and choice of a 16oz Budweiser or bottled water.

The DIRKBURGER, still the most popular burger sold at AAC, is a 1/3 LB Burger with jalapeno beer cheese, bacon onion marmalade, arugula and mustard horseradish aioli on a Bavarian pretzel bun served with French Fries and will be sold for $14 in Valor Burger and Bar.

For those without tickets to the game: HERO, the new bar and entertainment center open on Victory Plaza, will showcase the game and celebrate Dirk for all MFFLs for free, located at 3090 Olive Street on the west side of Victory Plaza following the Party on the Plaza.

WEDNESDAY, APRIL 10th: MAVS VS SPURS

DALLAS MAVERICKS OFFICIAL WATCH-PARTY PRESENTED BY BUDWEISER

HERO (3090 OLIVE STREET)

Party Starts: 6:00pm

All MFFLs in the DFW area who want to celebrate Dirk and his legendary 21st season with the Dallas Mavericks are invited to join the Mavs at HERO on Victory Plaza for a watch party presented by Budweiser.  Mavs ManiAACs and Dancers will make appearances and DJ Joe Ramirez will spin tunes and raffle off autographed items and memorabilia.

The event is free and open to the public (21+).

For more information, visit mavs.com.

Maisha Simmons To Lead NAACP Foundation Relation Efforts

Maisha Simmons, MPA recently joined the NAACP as the Deputy Chief Director of Development/Sr. Director of Foundation Relations. Most recently Simmons served as a Senior Program Officer at the Robert Wood Johnson Foundation (RWJF) in an administrative role supporting the management of team operations and functions.

“We are excited to have Maisha as part of the Development Team at the NAACP to lead our efforts in Foundation Relations. She brings to our organization deep and trusted relationships within the philanthropic community and has the passion and dedication to support partnership between the NAACP and the funder community,” said Derrick Johnson, NAACP President and CEO.

For more than 20 years, Simmons has been dedicated to serving community organizations where she worked on issues like community violence prevention, early care and education, childhood obesity and youth development. Notably she led RWJF’s commitment to improving the health and well-being of young men and boys of color which was recognized during the Obama Administration through the My Brother’s Keeper Initiative.

“As one of the first Program Officers at RWJF to facilitate the relationship between NAACP and the Foundation I have seen first-hand the impact that can come from civic organizations in partnership with philanthropy to address some of the real challenges that communities face today. I look forward to continuing this practice at NAACP,” said Simmons.

Simmons is a graduate of Rutgers University and Baruch College and joins the Association as it restructures to better align its operations with the current political and civil rights climate.

Dreamers and Bea Miller at Lollapalooza 2019

JUST ANNOUNCED:
DREAMERS AND BEA MILLER SET TO PERFORM
AT LOLLAPALOOZA 2019
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Listen to “Die Happy” STREAM | DOWNLOAD
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Listen to “it’s not u it’s me” STREAM | DOWNLOAD
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Morgxn performs “home” on LAST CALL with Carson Daly
as the song hits #12 at Alternative Radio
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IN REAL LIFE RELEASES NEW SINGLE “CRAZY AF”
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Singer Brytiago Celebrates Award Winnings in Puerto Rico

 

Brytiago wins 2 major awards Thursday night in San Juan Puerto Rico March 22, 2019!

The urban music singer Brytiago is celebrating two awards “Your Urban Music New National Urban Artist” and “Song of the Year” for “killer” in collaboration with Darell. The awards were held at the emblematic “Choliseo” of Puerto Rico on Thursday. Most urban singers gathered at this first gala where they recognized the highlights of the genre.

Darell Brytiago performed with his successful “killer” with a majestic colorful number where charisma and stage presence followed the singer who danced and awed the audience.

“I thank God, my family is supporting me to make this my dream, Daddy Yankee for believing in me, my team for guiding me and helping me stay on the right path, the tv media , radio newspapers each of you have put their bit in my career,” Brytiago.

Brytiago, who just released his latest single ” I learned Amar” with the video yesterday which was recorded in Miami under the direction of prominent visual artist Gus. The video tells a story of drama and love, very unlike the usual videos in the urban genre. The song was written by Brytiago and produced by Chris Jeday and Gaby Music.

Follow Brytiago |  Instagram  |

Aaron Carpenters Debut Single “Attitude” out NOW!

 

AARON CARPENTERS DEBUT SINGLE “ATTITUDE” IS OUT NOW!!

 Download / Stream Attitude HERE

Attitude” The debut single from Aaron Carpenter, is out now and available for download / streaming HERE . The Neptunes, Chad Hugo, and London-based electronic musician SG Lewis produced the club-ready track, which captures the pure rush of instant attraction. Carpenter penned Attitude with the producers and Scott Harris (Julia Michaels, The Chainsmokers). The song showcases his soul-pop sensibilities, pairing Carpenters dreamy falsetto and brightly soaring vocals with slinky grooves and funky saxophone work. View the visualizer for Attitude HERE. Watch for the official video to premiere soon.

As announced earlier this week in Billboard, Carpenter has signed to Capitol Records. In this interview, the 20-year-old self-taught musician talks about how his social media success paved the way for him to move from Shreveport, Louisiana to Los Angeles to pursue his musical ambitions. Carpenter co-founded the MAGCON tour, which took him and other social media influencers across the U.S. to meet their fans. He has more than 7.5 million followers across his socials.

“Where I’m from, pursuing music is much more difficult than it is in a lot of other places,” says Aaron Carpenter. “For a long time, I kept my music secret from everyone, but at some point, I realized I had to just go for it.”

In 2015, he shared a video in which he performed a cover of Jason Mrazs  ‘I’m Yours’ on ukulele. From there, Carpenter continued posting covers, with each video spotlighting the powerful vocal presence he’d honed partly by singing in the church choir and in school musicals. The videos received an overwhelmingly positive response, but Carpenter wanted to push much further with his music. “I didn’t want to get attention for singing other people’s songs” he explains. “I wanted to share my own songs and make it something really personal.”

Soon after that realization, Carpenter packed up and moved to L.A., where he immersed himself in writing songs and learning guitar and piano. After a chance meeting at a party, Carpenter connected with his managers, who were impressed by his demos and scheduled him for a songwriting session. Collaborating with other writers and producers helped him refine his musical vision, shaping an immensely catchy R&B-pop sound informed by his lifelong appreciation of artists like Marvin Gaye and Al Green.

“I love how some music can just take you right back to a specific moment in your life and bring up all these really happy memories that wouldn’t come up otherwise,” he says. “I’d love to do that for other people with my music: to take them to a place where nothing else matters in the world, and they can just have a good time.”

Follow Aaron Carpenter | Twitter

Maps Glover

Maps Glover closed his month long residency at the A Creative DC: Brookland studio space with a performance art piece titled “Don’t Talk to the Artist While in Practice” and an open house for fellow artists and supporters. Glover is a DMV local artist that went to school at the Delaware College of Art and Design. He creates work inspired by human behavior and observation. He visualizes how time affects that behavior and how observation of that behavior alters the viewers perspective. Performances is where he best express himself, in this medium all of the ideas he has about how we interact with our emotions and make decisions as humans comes to life.

During the residency he created 27 art pieces centered on police brutality, media, and the speed of life. In the middle of the studio stands an installation, he calls an altar, created for a previous performance series that took place at transformer dc. The installation includes paper airplanes folded, unfolded, and refolded by hand that represent the 987 African Americans killed by police brutality this year.

The checker board pattern is a new theme in the work and represents the quickness of life.  These pieces touch on the theme of age due to Glover turning 27 this year. He uses visuals of news and media in a couple already sold paintings that show news personalities discussing people’s lives and ultimately misrepresenting them. Police brutality and black life are a subject matter repeatedly examined by Glover and is present throughout all of his work.

By Katelynn Dunn

Zeni Media Group interview with Maps Glover The Way That You Live: Interview with Maps Glover