Jaguar Land Rover join forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles
19th June 2017, Alternate Reality: Jaguar Land Rover joins forces with Gorillaz to address the global shortfall in engineering talent, by launching a new innovative mixed reality app to inspire future generations and identify bright sparks to fill 1,000 new roles.
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent, with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet the company’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
The new Jaguar Land Rover recruitment area will launch in The Gorillaz App on 19th of June in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz’ past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing and global STEM Ambassador.
Jaguar Land Rover is hoping the mixed reality app will tackle the engineering skills shortfall by attracting a diverse range of talent. As well as identify talent, the company hopes to both inspire the next generation of engineers and also attract more women to the profession. Only 9% of the UK engineering workforce is female – this has remained the same since 2005 (IET 2015). In fact, the UK has the lowest percentage of female engineering professionals in Europe, while Latvia, Bulgaria and Cyprus lead with nearly 30% of the engineering workforce female.
Villa d’Este Italy–When Rolls-Royce presented the 103EX Vision Vehicle to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish. Such a Rolls-Royce would represent the truest meaning of luxury – a personal, Bespoke motor car like no other for each individual commissioning patron.
The idea of a future coachbuilt Rolls-Royce was not enough for one Rolls-Royce connoisseur however. This individual approached the marque with his own idea of a two-seat Rolls-Royce that he wanted to be created in the here and now. That motor car is here, now, and is christened ‘ Sweptail’. In a nod to the swept-tail of certain Rolls-Royces from the 1920s, admired by the client so much, he asked Rolls-Royce to reimagine this feature on his one-off motor car.
Presenting the car to the media at the Concorso d’ Eleganza at Villa d’ Este on Saturday 27th May 2017, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers. Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’ s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. We are listening carefully to our most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces.At the same time we are looking into the resources which will allow us to offer this unique service to these discerning patrons of luxury.”
‘Sweptail’–how the vision became the reality
“Sweptail is the automotive equivalent of Haute Couture,” comments Giles Taylor, Director of Design at Rolls-Royce Motor Cars. “It is a Rolls-Royce designed and hand-tailored to fit a specific customer. This customer came to the House of Rolls-Royce with an idea, shared in the creative process where we advised him on his cloth, and then we tailored that cloth to him. You might say we cut the cloth for the suit of clothes that he will be judged by.
”Inspired by the beautiful coachbuilt Rolls-Royces of the 1920s and 1930s, the customer’s desire was for a coachbuilt two seater coupé featuring a large panoramic glass roof. As a connoisseur of Rolls-Royces, he was inspired by many of his favourite cars from the early 20th Century, as well as many classic and modern yachts.
Over the course of a number of years, Taylor and his team of designers engaged with the client in a wonderfully intellectual journey as they worked together to realise the customer’s distinct vision and bring it to life. The result of this one-off coachbuild project is the completely unique Rolls-Royce ‘Sweptail’.
‘Sweptail’– A distinct vision
The ‘Sweptail’ is without question a Rolls-Royce that fits to the marque’s DNA. One’ s attention is first attracted by the confident and solid character of the front profile, centred on a new treatment of the iconic Rolls-Royce Pantheon grille. The largest of any modern era Rolls-Royce, the grille is milled from solid aluminium before being painstakingly polished by hand to a mirror finish. The periphery of the front face of ‘ Sweptail’ is framed in brushed aluminium.
As one moves around to the side of ‘Sweptail’ one finds that it is the striking silhouette that defines its unique character. Flowing as they do from upright and formal frontal aspect, the lines of ‘Sweptail’ resolve into a sveltely elegant form. The scale and grandeur of this regal looking coupé is evident. From the leading edge of the windscreen, the roofline accelerates as it fires backwards towards the rear of the motor car, overshooting the boot lid edge to emphasise its length.
The coup de gras of the rear is the ultimate homage to the world of racing yachts that inspired the client, with its raked stern. Seen directly from behind, the rear taper contrasts strongly with the front of the motor car, shaping a completely new perception of a dramatic Rolls-Royce Coupé.
Finishing off the uncluttered rear of this one-off motor car, is its identifier and registration number, 08, the two numbers milled from ingots of aluminium and hand-polished.
Regal but modern interior
The cleanliness and grandeur of the bodywork from the side view, the lengthened side windows and the panoramic glass roof combine to illuminate the two singular occupants of this most singular Rolls-Royce and its modern, minimalistic handcrafted interior.
And what a place to be as one watches the world slip by through the vast windows and roof. The interior is ruled by a philosophy of simplicity and minimalism leading to a distillation of componentry and a purification of clutter.
Generous quantities of polished Macassar Ebony and open-pore Paldao adorn the interior, creating visual and tactilecontrasts for the owner, both classical and contemporary. It is set off by contrasting light Moccasin and Dark Spice leathers that adorn the seats, armrests and dashboard top.
True to the spirit of a transcontinental GT that Rolls-Royce established in the 20s and 30s, in place of the rear seats is a vast expanse of wood creating a mid-shelf with an illuminated glass lip. Sitting under the rear opening backlight through which it can be accessed, the hat shelf is in itself a thing of beauty, highly polished and inset with luggage rails.
Behind the occupants, a feature named the Passarelle flows from the rear edge of the windscreen to resolve in a teardrop as it connects to the hat shelf to join all interior volumes.
The cleanest Rolls-Royce dashboard to date, the minimalist ethic not only dictates that only one control now appears on it whilst all other switchgear is discreetly relocated, but that the clock blends seamlessly too. In a world first, the face of this singular Rolls-Royce clock is also handmade of the thinnest Macassar veneer, visually embedding the clock into the fascia, highlighted by precision machined titanium hands. This use of titanium then extends to all three hand-assembled instrument dials.
Two final surprise and delight features have been secreted inside ‘Sweptail’.
Concealed in the outboard walls on either side of the motor car, behind the opening of the coach doors, are two identical panniers which contain two handmade attaché cases deployed at the touch of a button.
These attaché cases are twinned with the full set of luggage also developed by Rolls-Royce Bespoke for ‘Sweptail’.
The coup de gras of this one-off masterpiece is as personal to the owner as every other feature of ‘Sweptail’. The entire centre console now houses a one-off hand-built mechanism that deploys a bottle of the client’s favourite vintage champagne and two crystal champagne flutes.
A most personal, coachbuilt Rolls-Royce for a specific customer, every aspect of the material treatment of ‘Sweptail’ exudes handcrafted quality and exacting attention to detail. In short, it is a Rolls-Royce but like no other before.
May 25, 2017 | By Indianapolis Motor Speedway
Actor Jeffrey Dean Morgan, who has played major roles in hit television series such as “The Walking Dead” and “Grey’s Anatomy,” will drive the 2017 Chevrolet Corvette Grand Sport Pace Car to lead the starting field of the 101st Indianapolis 500 presented by PennGrade Motor Oil to the green flag Sunday, May 28.
Morgan plays “Negan” in the smash hit AMC series “The Walking Dead,” which returns for its eighth season this fall. He received a Critics’ Choice Television Award for Best Guest Performer in a Drama Series and an MTV Movie & TV Award for Best Villain in 2017 for the role.
“We’re honored to welcome Jeffrey Dean Morgan to IMS to drive the 2017 Corvette Grand Sport Pace Car,” IMS President J. Douglas Boles said. “He’s used to playing the ultimate villain in ‘The Walking Dead,’ but he’ll be an envied hero to millions of race fans around the world when he gets to lead the field to the green flag of the 101st Indianapolis 500 in such a beautiful Corvette.”
Morgan also endeared himself to audiences with his recurring role as “Denny Duquette” on ABC’s smash hit series “Grey’s Anatomy” and as “Jason Crouse” in the CBS series “The Good Wife.” He also had a notable, recurring television role in the CW drama series “Supernatural.”
He has guest-starred in many popular television series, including “ER,” “JAG,” “Walker, Texas Ranger,” “Angel,” “CSI: Crime Scene Investigation,” “Sliders,” “The O.C.” and “Monk.”
Since his motion-picture debut in “Uncaged” in 1991, Morgan has appeared in more than 25 feature films. He starred in “Watchmen,” director Zack Snyder’s adaptation of the iconic graphic novel. Other feature credits include “Desierto,” “Batman v. Superman,” “The Resident,” “All Good Things,” “The Losers,” “Taking Woodstock,” “Shanghai,” “Texas Killing Fields” and “The Accidental Husband.”
The 2017 Corvette Grand Sport Pace Car equipped with the Z07 package features a 460-horsepower LT1 direct-injected V8 engine that accelerates the car from 0-60 mph in 3.6 seconds and covers the quarter mile in 11.8 seconds. The Corvette Grand Sport Pace Car also achieves 1.2 g cornering capability.
This will be the 14th time a Corvette has served as the official Pace Car, starting in 1978. No other vehicle has served as the Pace Car more than the Corvette. This is the 28th time a Chevrolet has led the field, dating back to 1948, when a 1948 Fleetmaster Six convertible paced the race.
Visit IMS.com to purchase tickets for the 101st Indianapolis 500 Presented by PennGrade Motor Oil on Sunday, May 28 and for more information on the complete Race Weekend schedule at IMS.
The race also will be televised live on ABC, with the pre-race show starting at 11 a.m. (ET). Advance Auto Parts IndyCar Radio will provide live coverage of the race to its affiliates and on Sirius 212, XM 209 and SXM 970.
Ronni Hawk can be seen on the hit Disney Channel series “Stuck in the Middle.” Opposite a talented cast, Ronni plays the pretty, yet self-absorbed Rachel; the eldest of the Diaz’s seven children. “Stuck in the Waterpark – The Movie” will share the Diaz family adventures as they embark on a family vacation that doesn’t exactly go according to plan! The movie will also be available on Disney Channel’s multiple on-demand platforms including the app and Disney Channel vod.
In light of her newfound success, Ronni, who has considered herself an environmentalist since a very young age, is eager to use her position in the public eye to give back to those in need. Influenced by her father’s philanthropic work providing dental services and basic needs to communities in third world countries, Ronni has recently partnered with Thirst Project to raise funds and awareness surrounding the worldwide water crisis. With the launch of her campaign, Ronni will call on her fans to join her in raising money to fund projects building wells in communities where water is scarce.
Following in the footsteps of her mother, Ronni fell in love with performing while studying ballet as a young child. Ronni danced six hours a day, dividing her time between the Bak School of the Arts in West Palm Beach, Florida, and the Boca Ballet Theatre. It was here that she discovered her interest and abilities in acting in an effort to expand her range of performance. During a weekend acting workshop for aspiring actors, Hawk connected with two acting coaches from LA who encouraged her to pursue her newfound passion and suggested she try Hollywood.
At the age of 13, Ronni seized an opportunity and flew to Los Angeles to meet with agents and managers. The first agent she interviewed with signed her on the spot in all categories, TV/Film, Commercial, Print and Voiceover. With the support of her friends and family, Ronni flew between the two coasts for auditions and training. At 15, she booked the role of “Rachel” on “Stuck in the Middle” and stayed in Los Angeles and began shooting the Disney sitcom.
Ronni’s experiences as a young dancer taught her the importance of self-control and prepared her for performing in front of large audiences. It was Ronni’s spirit and determination that prevented the rigors of the industry from having a negative impact on her self-confidence. Hawk equates much of her drive and focus as an actress to the intensity and strictness necessary to perfect the craft of dance. Ronni is also quick to thank great coaches, tutors and her family for all of their help, support and encouragement. For her current role, Ronni references TV favorites including “Vampire Diaries,” “The Originals” and “Peaky Blinders,” but looks forward to growing into dramatic roles as her career matures. She looks to the careers of film icons such as Leonardo Dicaprio, Matt Damon, Angelina Jolie and Robin Williams and classic works like “The Dead Poets Society” for inspiration.
*Special thanks: @advantage_pr
**Images of Hawk from spread will be available in our upcoming mid/late May print issue.